<aside> 💡 To expand/collapse every toggle at once, use Cmd/Ctrl + Option/Alt + T

</aside>

⬅️ Previous: Standard Persuasion/Manipulation

➡️ Next: Identification Persuasion/Manipulation

Description

• Pressure persuasion simply consists of creating psychological pressure, in a person, to take an action;
• When used to apply a high level of pressure to get the person to make a rushed decision against them, it becomes pressure manipulation;
• This pressure can come from real-world intimidation, from scarcity (real or not), from induced panic, or any other source, as long as the person is pressured to do something;

How It Works

• When we are pressured, we think less while making decisions, and in many cases, we take actions without being prepared, or having all the information available;
• Pressure persuasion causes people to make hasty decisions, or at least think less, due to the pressure;

How to Protect Yourself from It

• There are two main techniques to protect yourself, one for people and one for automated means;
• For people, hold the tension. A lot of pressure comes from the fact that a person cannot hold the tension, and, therefore, the other side “breaks them” and makes them submit;
• For automated systems, have abundance. Not needing something is the best remedy;

Techniques That Cause It

• Using presence and tension in person;
• Using scarcity, removing exits, or otherwise creating barriers to exit
• Using too much initiative and persistence to not even give an opening to act
• Using information overload to paralyse

Examples

In How Manipulation Works

All Other Examples

Persuasionverse Relationships

Executive Presence

How Manipulation Works

Fundamentals of Story Selling

Ultimate Persuasion Psychology

Present in Courses

• How Manipulation Works (9-in-1 Course Bundle);

Additional Materials

• The Role of Artificial Scarcity in Marketing and Sales (PDF file in *How Manipulation Works* Course Companion DLC);

• Playing the Tension Game (PDF file in *How Manipulation Works* Course Companion DLC);

• The “What Did You Just Say?” Look (PDF file in *How Manipulation Works* Course Companion DLC);

• How to Put Others on the Defensive… And Avoid it Yourself (YouTube video);

  https://www.youtube.com/watch?v=5BGntJ9DJN4&list=PLIIF8yMp1pWO_fJ_axhnd44nwWxT5Xewb&index=2

• Negotiation Bullying: Ways Threats Are Used to Affect You (YouTube video);

  https://www.youtube.com/watch?v=B40D-tLpRH8&list=PLIIF8yMp1pWPoDpMSxqRTzNaCguHmGrLf&index=3

• The Negotiation Nuke: Using Strong Ultimatums in Persuasion (YouTube video);

  https://www.youtube.com/watch?v=8OvqMc9VAGE&list=PLIIF8yMp1pWPoDpMSxqRTzNaCguHmGrLf&index=5

Best Entertainment Representation

• Coming soon!;